DATSUN GO
DATSUN GO PLUS
The Datsun Heritage
The story of Datsun begins in Japan, and is still being told. A Survivor of two World Wars, Datsun has stood the test of time as one of the world’s favourite automobile brands. A new exciting era of Datsun has begun, click through the dates below to see Datsun’s rich heritage.
Important Dates to Remember in Datsun’s History
The Datsun brand dates back to the earliest days of Japanese car building. Over the decades Datsun has evolved to become an automaker synonymous for durable, attractive and trustworthy and most importantly affordable cars.
Over 50 years Datsun has sold more than 20 million vehicles in 190 countries and is a brand supported and loved by many worldwide. This is the spirit the new Datsun brings to young risers.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914.
The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the three financiers who supported the business at the time – namely Mssrs. Den, Aoyama and Takeuchi – an acronym of the first letter of each name. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.!
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson – which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.!
Datsun Today:
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan’s third global brand, alongside Nissan and Infiniti, in March 2012. Datsun will provide a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan’s DNA with already strong sales in India and Indonesia
The Datsun brand dates back to the earliest days of Japanese car building. Over the decades Datsun has evolved to become an automaker synonymous for durable, attractive and trustworthy and most importantly affordable cars.
Over 50 years Datsun has sold more than 20 million vehicles in 190 countries and is a brand supported and loved by many worldwide. This is the spirit the new Datsun brings to young risers.
