The end of an era! Time in history almost stands still as the Datsun brand is slowly phased out after selling 20 million vehicles in 190 countries across the world.
The Datsun name held a strong bias, particularly in the UK and Japan, but ultimately the decision was taken to stop using the Datsun name worldwide in order to strengthen the Nissan name. This happened in 1981 in the US – a single name could be used worldwide and it would simplify product design and manufacturing. By 1986 the Datsun brand had been totally phased out, but was still more familiar to some than the Nissan name.
The well-known Nissan brand name continues to expand globally increasing sales and market share annually.